
An expert is the toughest customer
to satisfy. When a product fails to meet their expectations, they simply will not use it.
As such, our sole aim is to satisfy the footwear needs of experts in the industry,
military, law enforcement, hunting and outdoor recreation. We do this by putting more into
our product than any normal person would expect in a word, we overbuild.
Overbuilding improves performance. Overbuilding shows value. Overbuilding separates our
brand in an overcrowded marketplace and sets the tone for our entire company.
For to overbuild is to overserve
an approach that directly affects how someone is greeted by customer service, how a
boot feels in the field and how we aid our partners at sporting goods, hunting and
workwear stores. This focused commitment has allowed our brand to accomplish what few can
claim: instead of simply being viewed as a product, the Danner name today serves as a
badge of self-expression for those at the top of their vocation, as well as those who
aspire to be.
Heartage
1932
The Danner Shoe Mfg. Company
opened its doors in Chippewa Falls, Wisconsin with five employees to begin the manufacture
of low priced handcrafted work boots. The country was in the midst of the depression,
labor costs were under 30 cents per hour and leather and other raw materials needed were
dirt cheap. The finished boots sold for less than four dollars a pair.
1936
In his search for higher quality
boots, Charles Danner discovered that calked logging boots in the Pacific Northwest were
selling for more than twenty dollars a pair, a considerable amount of money in 1936. That
year he moved his family and the Danner business out to Portland, Oregon.
1957
By the end of World War II, the
company had built a name for itself making a logger style boot known as the "Shipyard
Boot". The business passed from father to sons Bill and John Danner. Bill Danner
purchased his brother's interest in the business and became the sole owner of the Danner
Shoe Mfg. Company.
1960's & 1970's
President Kennedy stressed the
importance of exercise and, seemingly overnight, outdoor activities such as hiking,
backpacking, mountain climbing became national fads. In response, Danner began making
hiking boots. The Danner Mountain Trail Boot was recognized by Backpacker Magazine as
being the "most ideal" hiking boot. Light and flexible, yet sturdy and very
comfortable, this boot began the tradition of Danner Hiking Boots followed to this day.
1979
Using Gore-Tex® fabric, Danner
developed and patented a completely unique way of making a truly waterproof boot.
1983
After 50 years of shoe-making,
Bill Danner decided to sell his company to Eric Merk, under the condition that Eric follow
the tradition of quality and craftsmanship the Danner family had built over the years. And
he did, adding his own, even stricter adherence to quality control.
1992
Danner boots and the Danner
Airthotic are awarded the APMA seal of acceptance by the American Podiatric Medical
Association. Another assurance of comfortable Danner footwear.
1994
Mar. 14, 1994, Danner merges with
LaCrosse Footwear, Inc. of La Crosse, Wisconsin to form a major force in the footwear
industry. Since 1897, the LaCrosse brand has stood for premium quality handcrafted rubber
footwear. In recent years, the product line was expanded to include a full line of rubber
and vinyl products.
1996
The Danner Shoe Mfg. Company
becomes the first shoe manufacturer in the United States to earn ISO 9002 certification.
ISO is an international set of quality standards which provide customers the assurance
that their Danner Boots will be made to the highest standards for comfort, durability,
support and waterproofness.
1997
Danner's parent company, LaCrosse
Footwear, Inc. celebrates its 100th anniversary. Not too far behind, Danner celebrates 65
years of boot making.
Today and Beyond
Building on the same traditions
and standards of quality instilled by the Danner family years ago, the Danner Shoe Mfg.
Company continues to manufacture a complete line of Hiking, Fishing, Hunting, Uniform, and
Work Boots in their 30,000 square foot factory in Portland, Oregon, U.S.A.
Danner wholesales to specialty
retail stores and mail order companies throughout the country and has one company owned
factory retail outlet. International sales include Japan, England, Sweden, and Italy,
which account for approximately 10% of Danner's yearly sales.
General Services Administration
Danner, Inc.
Contract Number: GS-07F-0077H
- GSA has approved and determined to be fair and
reasonable pricing.
- Charge Cards, GPC Card/IMPAC Card, Electronic
transfer accepted.
- Call or Email Danner Footwear Inc. for immediate
GSA quote and product availability and/or request a Danner GSA work book.
- Danner customer service will provide you a quote
with GSA pricing and the appropriate GSA number for your purchase.
- Government customers can find Danner products
listed on GSA Advantage at www.gsaadvantage.com.