The E-Donor Bill of Rights is intended to provide
further and more detailed guidance for the new world of online giving. In addition to the
rights outlined in the Donor Bill of Rights, online donors should demand the following of
their online solicitors:
To be clearly and immediately informed of the
organization's name, identity, nonprofit or for-profit status, its mission, and purpose
when first accessing the organization's Web Site.
To have easy and clear access to alternative
contact information other than through the Web Site or email.
To be assured that all third-party logos,
trademarks, trust marks and other identifying, sponsoring, and/or endorsing symbols
displayed on the Web Site are accurate, justified, up-to-date, and clearly explained.
To be informed of whether or not a contribution
entitles the donor to a tax deduction, and of all limits on such deduction based on
applicable laws.
To be assured that all online transactions and
contributions occur through a safe, private, and secure system that protects the donor's
personal information.
To be clearly informed if a contribution goes
directly to the intended charity, or is held by or transferred through a third party.
To have easy and clear access to an
organization's privacy policy posted on its Web Site and be clearly and unambiguously
informed about what information an organization is gathering about the donor and how that
information will be used.
To be clearly informed of opportunities to opt
out of data lists that are sold, shared, rented, or transferred to other organizations.
To not receive unsolicited communications or
solicitations unless the donor has "opted in" to receive such materials.
